Sandwiched between Black Friday and Cyber Monday is Small Business Saturday. November 28th marks the fifth annual “Small Business Saturday”, a nationwide campaign to raise awareness about the importance of supporting our country’s small businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday (SBS) was created in 2010 by American Express in response to small business owners' most pressing need: creating more demand for their products and services.
As the weekend following Thanksgiving is traditionally the unofficial start to the holiday shopping season, Dedham Square businesses are hoping for increased foot traffic. “The concept behind Small Business Saturday is what we’ve been promoting since Dedham Square Circle was founded ,” said Amy Haelsen, Executive Director of the Dedham Square Circle . “Supporting our small independently owned businesses is critical for a number of reasons. One of the most important is that when money is spent at a local business, a larger percentage of it stays right here in our community," she said. "If people spent just $50 more of their monthly spending at local small businesses, it would have a huge impact. If you spend it here, you help keep it here."
According to the National Trust for Historic Preservation’s Main Street Program, of which Dedham Square Circle is a member, 60 cents of every dollar spent in an independently owned business, like the majority of those in the Square, is retained or recirculated in the same community. Just one-third of that, 20 cents of every dollar, remains in a community when it is spent at a chain store.
“Making a decision to patronize the independently owned shops and restaurants in the Square and throughout Dedham really matters," said Haelsen. “By purchasing holiday gifts, dining, and seeking services from small businesses, you 're not only supporting the hard-working people who support our local schools and community organizations, but you're also supporting our own local economy,” said Haelsen.
Founded in 2006, the Dedham Square Circle is a non-profit volunteer driven organization committed to invigorating Dedham Square by increasing its economic prosperity, promoting its rich history, arts and culture, and aesthetically enhancing the Square’s physical environment to benefit the entire community. For more information visit www.dedhamsquarecircle.org.