Sandwiched between Black Friday and Cyber Monday, Saturday, November 25 is is Small Business Saturday. The national campaign, created by American Express in 2010, is a way to show support for local small businesses during the holiday season and to raise awareness about the importance of supporting our country’s small businesses that create jobs, boost the economy and preserve local neighborhoods. “The concept behind Small Business Saturday is what we’ve embraced since Dedham Square Circle was formed over ten years ago," said Amy Haelsen, Executive Director of the Dedham Square Circle.
As the weekend following Thanksgiving is traditionally the unofficial start to the holiday shopping season, Dedham Square retailers are hoping for increased foot traffic and steady sales on Small Business Saturday. Haelsen noted that the two new stores which have opened in the Square this year, Boston General Store, and Emily & Addie, augment the already wide selection of unique and special gifts people are in search of. "Dedham Square is becoming the destination we have always hoped it would be," said Haelsen, adding that with the recent addition of Oscar's restaurant, and three additional eateries slated to open over the next few months, Blue Ribbon BBQ, El Centro and Horse Thieves Tavern, the Square continues to attract new visitors every week.
"Small businesses help ensure local economies stay strong and vibrant," said Haelsen. “Making a decision to patronize the independently owned shops and restaurants in the Square and throughout Dedham really does matter," said Haelsen. “By purchasing holiday gifts, dining, and seeking services from these small businesses, you 're not only supporting the hard-working people who contribute to our local schools and community organizations, but you're also supporting our own local economy,” said Haelsen.
According to the National Trust for Historic Preservation’s Main Street Program, of which Dedham Square Circle is a member, 60 cents of every dollar spent at an independently owned business, like the majority of those in the Square, is retained or recirculated in the same community. Just one-third of that, 20 cents of every dollar, remains in a community when it is spent at a chain store. " When money is spent at a local business, a larger percentage of it stays right here in our community," she said. "If you spend it here, you help keep it here."
Founded in 2006, the Dedham Square Circle is a non-profit volunteer driven organization committed to invigorating Dedham Square by increasing its economic prosperity, promoting its rich history, arts and culture, and aesthetically enhancing the Square’s physical environment to benefit the entire community. For more information visit www.dedhamsquarecircle.org.