By Paula Vogler / email@example.com
Posted on dedham.wickedlocal.com Apr 11, 2017 at 1:24 PM
Calling the Dedham community “amazing and very supportive,” Pancho’s Taqueria owner Nohely Chavira Williams said the first year in business for the restaurant has gone well.
The fast-paced Mexican eatery first opened its doors on High Street on March 14, 2016 and has been going strong ever since. While Williams said chicken burritos, carnitas and fish tacos are among customer favorites, desserts such as churros and tres leches cake have been added to the menu.
“We also have pozole [a traditional Mexican soup] only on the weekends and empanadas by request,” Williams said.
She said keeping prices low when market trends are rising has been a challenge particularly with guacamole since avocados are very expensive.
“Last summer the price [of avacados] was extremely high, and we kept it the same price with the same quality,” Williams said. “Also with Carne Asada, we use a very good quality meat.”
She said she gets the greatest satisfaction when a customer comes in to let them know how much they enjoyed the food.
Williams said everyone has learned a lot during the first year, most importantly to acknowledge and appreciate the work of all the employees.
“Pancho’s is our second home, and we want to make sure everyone feels welcome,” Williams said. “We would love to open another Pancho’s soon.”
Since moving to Dedham nearly 18 years ago, Williams always dreamed of opening a restaurant in Dedham Square. She said her family’s business in Mexico, selling equipment for chicken farms, is what inspired her to start her own business. Williams credits her mother, who cooks for anyone in the family having a party, with Williams’ desire to cook.
Opening the restaurant combined something she and her brother Carlos — who handles the business side of Pancho’s — enjoy while also allowing them to share a little bit of Mexico.
“We are coming from a typical Mexican family that loves food and enjoys cooking,” said Williams. “For us, cooking is festive and something that we really enjoy.”
Williams does the cooking at the restaurant and included on the menu are hotdogs with a variety of toppings, a nod to Sonoro, Mexico, where Williams is from and where “on every single corner you will find tacos and hot dogs.”
The name of the restaurant came from a dog Williams got from Mexico over 10 years ago that her sister-in-law named Pancho after Pancho Villa, a famous Mexico Revolutionary War general.
“When we let our family in Mexico know about our plan to open a Mexican restaurant, everyone said ‘You have to name it Pancho’s,’” Williams previously said.
Pancho’s Taqueria is at 551 High Street, is open daily from 11 a.m.-9 p.m. and can be reached at 781-329-9468.